Welcome back to the third episode of The Prestige Podcast
Episode three 'Tidy Tot’ (A Phoenix From The Flames Special)
On this show, we talk to Jennifer Unsworth, one of our clients that has used our recruitment services in the past but more importantly has an amazing and inspirational story to tell. Jennifer is the founder and owner of Tidy Tot. The Multi-Award Winning Tidy Tot is the UK’s leading designer of baby and toddler feeding bibs, together with problem-solving weaning products. Tidy Tot supports mums and dads through the whole weaning journey into the toddler years with innovative products.
Show Notes:
How it all started, the seed idea of the business
Benefits of the product, the idea and product trials
The impotence of listening to customers, customer service and social proofing
The business journey, the idea to product
The pace at which the product became successful
How Jennifer's sales background influenced the evolution of the business
The direct to consumer model
The influence of COVID-19
Business Growth
Sales channels
Food Culture
Copy Cat problems
Problems along the way
Awards
Advice for anyone wanting to start a business
Using specialists
The mindset